November 7, 2005

Tempur-Pedic International Inc. Retains Edelman as Public Relations Agency of Record

LEXINGTON, Ky., Nov. 7 /PRNewswire-FirstCall/ -- Tempur-Pedic International Inc., the manufacturer and distributor of the revolutionary Swedish Mattresses™ and Pillows, announced today it signed Edelman as its new agency of record. The company plans to utilize the resources of Edelman's Atlanta office to develop and implement a communications program that will build brand awareness for Tempur-Pedic's consumer products.

"We are excited to be working with Edelman as our partner in public relations," said Dany Sfeir, senior vice president of marketing. "As our company continues to grow worldwide, our public relations needs are expanding. Edelman's vast resources and deep experience in consumer home products will be invaluable as our partner agency."

Edelman's House & Home practice, which is based in Atlanta, works with clients in all facets of the home furnishings industry, from manufacturing companies to retailers to industry associations. The team for Tempur-Pedic will be focused on creating opportunities for media to see new products and for the brand to interact with customers and consumers.

Tempur-Pedic issued an RFP for a public relations agency of record in July 2005 and conducted an exhaustive national search for the right partner.

About Tempur-Pedic International Inc.

Tempur-Pedic International, Inc. (NYSE: TPX) manufactures and distributes Swedish Mattresses and Neck Pillows™ made from its proprietary TEMPUR® pressure-relieving material: a viscoelastic material that conforms to the body to provide support and help alleviate pressure points. Products are currently sold in 60 countries under the TEMPUR and Tempur-Pedic® brand names. World headquarters for Tempur-Pedic International, Inc. is in Lexington, Kentucky. For more information about the Company, visit

About Edelman

Edelman is the world's largest independent public relations firm with 1,900 employees in 43 offices worldwide. Advertising Age recently profiled Edelman as one of their "Best Agencies in 2004" and The Holmes Report named Edelman the "2004 International Agency of the Year." Edelman's network includes four specialty firms - Blue (advertising), First&42nd (management consulting), StrategyOne (research) and BioScience Communications (medical education and publishing) - making it possible to offer clients a comprehensive spectrum of communications. Visit for more information.

SOURCE Tempur-Pedic International Inc.
CONTACT: Katie Tabeling of Tempur-Pedic International, Inc., +1-859-514-4735;
or Esther Lippman of Edelman, +1-404-262-3000

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